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Rio Your Way

We design each day around who you are, then adapt it in real time as the day unfolds.

At a Glance

The Rio locals actually know

Cariocas by birth or at heart — we live here and know the city inside out.

Your day, built around you

Designed from your interests and pace, and yours to reshape as it goes.

Ready-made or fully custom

Book a sample itinerary as-is, or build something entirely your own.

Straight to the team that runs it

Plan directly with us — no booking platform, no handoffs.

How It Works

No packages. No fixed scripts. Just you and Rio.

01

Tell us what moves you

Tell us your interests, your pace, and what you're hoping to get out of Rio. We listen first.

02

We design the day around you

The right golden hour for photos, a pace that suits you, the spots locals actually go to.

03

Experience Rio your way

On the day, an expert guide who knows Rio leads — and the plan flexes as you go. Linger longer, skip ahead, add a stop. It's your call.

Book one as it is, or design your own from scratch — either way, start here.

Start Planning
Rio Your Way team

Who you're planning with

Rio Your Way is run by Marcelo Elias and a team that's been showing people Rio since 2013 — the same guides and drivers behind Be Free Tours.

Our guides are Cadastur-certified (Brazil's official tourism registry), and so is the operation behind them. It's a real credential, not a label we gave ourselves.

And you plan directly with us, not through a booking platform. That's the point: you're dealing with the team that designs and runs your days, so the plan can change the moment you want it to.

5.0 200+ reviews as Be Free Tours ranked among Rio's top tours see them on TripAdvisor

Learn More About Us

Traveler Questions

Everything you need to know about experiencing Rio Your Way

  • How far in advance should I book my private tour in Rio?

    To ensure your preferred dates and top-tier guides, we recommend booking 2 to 4 weeks in advance, particularly during peak season (December to March). For last-minute requests, we always do our best to accommodate based on availability.

  • Are your Rio itineraries fully customizable?

    Yes. Our sample itineraries are just starting points. We customize every aspect—from the start time and duration to the specific activities and local food stops—based on your personal interests and pace.

  • What is included in the price of the tour?

    Our standard private tours include a Cadastur-certified English-speaking guide (Cadastur is Brazil's official tourism registry), private air-conditioned transportation, and hotel/port pickup and drop-off. Entrance fees and meals are typically not included unless we are creating an all-inclusive package for you.

  • What happens if it rains during my tour?

    Rio looks beautiful in any light. However, if severe weather impacts safety or visibility for major landmarks, we are incredibly flexible. We can pivot to cultural centers, world-class museums, or indoor culinary experiences, or reschedule if availability permits.

  • Is Rio de Janeiro safe for private tours?

    When traveling with a local expert, Rio is very safe. Our guides live here; they know exactly where to go and which areas to avoid. Private transportation further ensures your comfort and security throughout the day.

Let's Begin

It starts with a conversation. Tell us what moves you.

Start Planning